The last 2 years I have been traveling quite a lot for work, and although I love being in new and different places the disruptive aspect of traveling is not something I am very fond of. I don’t think I am the only one who feels this way and I see this as a huge opportunity space for both the travel and hospitality industries to make the travelers experience more pleasurable with a little help of some social media magic.

Great cases like @KLM Surprise Campaign showcase how social media can delight a traveler’s experience.

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