Actually the title should have said something like ‘a first attempt at understanding web design for Chinese markets’, but that did not sound as cool. (Thanks @AskAaronLee for inspiring this title.)

I have felt a bit like Robert Langdon, in the Dan Brown book The Da Vinci Code, for the past few months, as I have been trying to unravel the mysterious (to me) cultural codes driving Chinese web design. This because I am more and more often faced professionally with the challenge to create web experiences also for Chinese markets.

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